The Best Export Settings for Social Media Videos in 2025

The Best Export Settings for Social Media Videos

In 2025, video content continues to dominate the digital space. From TikTok to YouTube Shorts and Instagram Reels, short-form videos are grabbing attention and driving conversions like never before. But even the most creative, well-edited video can fall flat if it’s not exported using the right settings.

Whether you're a content creator, business owner, or digital agency, knowing the best export settings for social media videos is critical for preserving quality, maximizing speed, and meeting platform requirements.

Let’s dive into the optimal export settings you should be using in 2025 — and how professional help like Branding Hosts can make your video content stand out.

📹 General Export Settings (For All Platforms)

Before getting into platform-specific tweaks, here are the baseline export settings that apply to most major social platforms:

  • Format: MP4 (H.264 Codec)

  • Resolution: 1080 x 1920 (Vertical) for Reels/Shorts/Stories; 1920 x 1080 (Horizontal) for YouTube or Facebook

  • Frame Rate: 30 FPS (some support 60 FPS for smoother playback)

  • Bitrate: 8-12 Mbps for 1080p; 15-25 Mbps for 4K (if supported)

  • Audio Codec: AAC

  • Audio Bitrate: 128 kbps or higher

  • Color Space: Rec. 709

📱 Platform-Specific Export Settings for 2025

1. Instagram Reels & Stories

  • Resolution: 1080 x 1920

  • Aspect Ratio: 9:16

  • Max Length: Reels – 90 seconds; Stories – 15 seconds per segment

  • File Size Limit: Under 100MB

  • Tip: Keep file size small without sacrificing quality. Use 8 Mbps bitrate.

2. TikTok

  • Resolution: 1080 x 1920 (preferred)

  • Aspect Ratio: 9:16

  • Frame Rate: 30 FPS

  • File Size Limit: 72MB for Android, 287MB for iOS

  • Tip: Use captions and auto-subtitles for better engagement.

3. YouTube Shorts

  • Resolution: 1080 x 1920

  • Aspect Ratio: 9:16

  • Max Length: 60 seconds

  • Tip: Stick with 12 Mbps bitrate for clarity without lagging.

4. Facebook Feed & Stories

  • Resolution: 1080 x 1080 (Feed), 1080 x 1920 (Stories)

  • Aspect Ratio: 1:1 or 4:5 for Feed; 9:16 for Stories

  • Max File Size: 4GB

  • Tip: Use 30 FPS and high-quality AAC audio for better reach.

5. LinkedIn

  • Resolution: 1080 x 1350 (Portrait) or 1920 x 1080 (Landscape)

  • Aspect Ratio: 4:5 or 16:9

  • Max Length: 10 minutes

  • Max File Size: 5GB

  • Tip: Use clean transitions and professional branding.

💡 Why Export Settings Matter

Imagine spending hours editing a powerful promotional video, only to see it appear pixelated, cropped, or delayed on Instagram or TikTok. Poor export settings can destroy the viewing experience — and in turn, kill engagement.

Correct settings ensure that:

  • Your video looks sharp on any device

  • It loads quickly, even on mobile data

  • Your brand appears polished and professional

If you're managing multiple platforms, it’s essential to tailor each export — or get professional help from experts like Branding Hosts, who understand the nuances of each platform and deliver high-converting video content ready for upload.

🛠 Tools That Make Exporting Easier

Here are a few tools that offer export presets for social platforms:

  • Adobe Premiere Pro

  • Final Cut Pro X

  • CapCut Desktop & Mobile

  • DaVinci Resolve

  • Canva Pro Video Editor

Make use of built-in templates or create your own export presets based on the settings listed above.

🎬 Final Thoughts

In the world of social media, content is king — but optimized content is royalty. By following the best export settings for each platform in 2025, you’ll not only preserve video quality but also boost reach, engagement, and viewer retention.

And if you’d rather focus on creating and leave the technical side to pros, Branding Hosts offers expert video editing services tailored for high-performing social media content.

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